In any business, tracking statistics and interpreting the data in order to make good choices can be said to be one of the most pivotal reasons why the business will succeed or fail. In order to take full advantage of your infrastructure and Business, you need to fully understand your sources, data, your marketing performance indicators etc. You also need to analyze the available data to convert them into information. So that it can be utilize for taking important business decisions. To really get a grasp in truly learning what’s working for you and your business, a good analytics system will be your bread and butter.